Small Business Automation & Process Consulting
Palm Coast & Northeast Florida

We started this by looking at the industry. We saw where we could move up in search rankings, we dissected how the algorithms worked, and we found a competitive advantage. We mapped it out, we chased it, and it worked. We started climbing searches and getting traction locally. At the time, that felt like a win — because in business, you take plenty of losses.

But after taking a step back and running a full 360° self-autopsy on myself — the exact same open inspection we apply to everything we build from here on out — the hard truth came out: Being at the top of a search result, getting more impressions, and chasing clicks is not who I am. And it is not what this company is about.

Was it a competitive advantage that I thought I was going to exploit? It was. And I was. But when we started putting other companies under the microscope, I had to look in the mirror: Are we holding ourselves to the exact same light we expect from others?

The honest answer was no. So I pulled back. I tore it apart, purged what did not belong, and realigned everything. Even if that means starting from zero today, it does not matter. We are moving everything from the dark into the light — starting with the fact that I was doing things that were not who I really am.

When you are running a company, you are juggling eighty different things just to survive. I work about 80 hours a week earning revenue outside of this business just to fund it, keep our overhead at zero, and make sure we never have to take vendor kickbacks. In the real world, things get missed. We find a new exposure every single day. We understand the sacrifices and the grind because we are in the trenches fighting the exact same battle.

That is why we developed Taste. We developed Taste to show our individualism. And now we are bringing that individualism to everyone. We will give you our code. We will give you our audits. We will hand over our biggest competitive advantages because we do not care — there is nothing we cannot build, and there is nothing we cannot do.

You can put whatever price you want on the software. But the one value that stays here — the only thing you cannot have — is me. You may not think that is scalable. But it turns out, we have the weapons that make it scalable. Taste is what makes it scalable. Taste is what makes the business real. Without taste, none of this is real. With taste, everything we do is real.