Wall Check
Google Business Profile
Free necessity for local SEO, but requires strict verification.
Gates 3/5 3 of the five walls fired — the score is a count, not a verdict.
Checked 2026-09-27 · re-check due 2026-11-26.
The five walls
✓ Price wall
The free tier ends. The limit you hit while everything still looks free.
Free to create and manage.
source · checked 2026-09-27
! Permission wall
You can see the setting but not touch it. Licenses and admin roles decide what you control.
Multi-location management requires bulk verification.
source · checked 2026-09-27
! Gate wall
A human at the vendor decides your timeline — approvals, reviews, onboarding queues.
Requires postcard or video verification for new listings.
source · checked 2026-09-27
✓ Meter wall
Cost scales with your success. Per-unit, per-seat, per-message pricing that grows as you do.
No limits on posts or reviews.
source · checked 2026-09-27
! Exit wall
Getting out costs more than getting in. Your data, your domain, your number — who keeps them.
You cannot easily port reviews to other platforms.
source · checked 2026-09-27
The twelve questions
- What is the hard number where the free tier ends?
- Video/postcard verification required.
Documents read for this check: pricing page, changelog, community forum, API docs.
Where Google Business Profile shows up in our fixes
- Reply to every review without it eating your evening
- Why your business isn't showing up on Google — and the one-hour fix
- A no-show policy you can copy and paste
- The Google Business Profile checklist — print it and fill every box
- Stop paying shared lead fees on Angi, HomeAdvisor, and Yelp
We are not paid by this vendor or any vendor listed here. These are the gates we found — which ones you accept is your call, not ours.
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